About Adobe Target
What is Adobe Target?
Adobe Target is a purpose-built solution for marketers and digital experience teams to deliver personalized, optimized experiences across websites, mobile apps, and social channels by leveraging real-time data, advanced machine learning, and multi-channel decisioning. Through features like rule-based targeting, automated personalization, recommendations, and experimentation (A/B, MVT, multi-armed bandits), Adobe Target enables segmentation, visual editing, offer pairing, real-time activation, and deep analytics integration. For example, it supports same-page segment qualification and personalization via integrations with the Adobe Real-Time Customer Data Platform and edge decisioning architecture.
How to use Adobe Target?
To use Adobe Target, you can access their platform through their website. You'll need to sign up for an account and obtain API keys. The platform documentation provides details on how to make requests and integrate the models into your applications.
What Are the Key Features of Adobe Target?