About Adobe Target
What is Adobe Target?
Adobe Target is a purpose-built solution for marketers and digital experience teams to deliver personalized, optimized experiences across websites, mobile apps, and social channels by leveraging real-time data, advanced machine learning, and multi-channel decisioning. Through features like rule-based targeting, automated personalization, recommendations, and experimentation (A/B, MVT, multi-armed bandits), Adobe Target enables segmentation, visual editing, offer pairing, real-time activation, and deep analytics integration. For example, it supports same-page segment qualification and personalization via integrations with the Adobe Real-Time Customer Data Platform and edge decisioning architecture.
Key Features of Adobe Target
Leverage marketer-defined rules and machine learning algorithms to determine which content or experience to show each visitor.
Activate audience segments (known or anonymous) in real time and deliver personalized experiences dynamically across digital channels, including same-page personalization.
Use automated personalization activities and optimized recommendation algorithms (such as user-based recommendations) to tailor product, content or navigation suggestions for each visitor.
Run A/B tests, multivariate tests, and allocate traffic through multi-armed bandits to identify high-performing content and experiences, and continuously optimise conversion metrics.
Integrate with the Adobe Experience Platform Web SDK, content management systems, analytics suites and deploy personalization across web, mobile apps, server-side or headless environments.
Scale personalization programs across channels, manage offers, segments and experiences through a unified decision-engine and fast edge delivery infrastructure.