About Drift
What is Drift?
Founded in 2015 and based in Boston, Massachusetts, Drift serves over 50,000 businesses globally and is recognised for its conversational marketing focus. :contentReference[oaicite:0]{index=0} The platform enables companies to create interactive bots and live chat experiences, integrate with major CRMs (Salesforce, HubSpot, Marketo), qualify leads automatically, route conversations to the right teams, and attribute those engagements to revenue. :contentReference[oaicite:1]{index=1} Drift’s technology includes visitor intelligence, conversational landing pages, scheduling automation, analytics dashboards, and enterprise governance. :contentReference[oaicite:2]{index=2} With its AI-enabled chatbots, meeting scheduling inside conversations, and tailored playbooks, Drift is designed for B2B companies aiming to accelerate their sales cycles, align marketing and sales, and deliver personalized experiences to prospects at the right time. :contentReference[oaicite:3]{index=3}
How to use Drift?
To get started with Drift:
- Visit drift.com and request a demo.
- Install the Drift widget on your website.
- Set up playbooks for lead capture and qualification.
- Integrate Drift with your CRM like Salesforce or HubSpot.
- Enable AI bots to automatically engage and route leads to sales.
What Are the Key Features of Drift?
How Are Businesses Actually Using Drift?
- •Capture and qualify leads in real time.
- •Route prospects instantly to the right sales rep.
- •Automate lead nurturing with personalized playbooks.
- •Integrate with CRMs for seamless lead management.
- •Engage high-value accounts with targeted conversations.
Drift Integrations
Drift offers native integrations with Salesforce, HubSpot, Marketo, Slack, Zapier.