HubSpot Chatbot Builder

The Chatbot Builder from HubSpot empowers companies to deploy conversational bots on their website (and other channels) without code. With templates and a visual editor, the bot can be customised to greet visitors, gather contact information, qualify leads, book meetings, pull CRM contact data into the flow, create support tickets, and hand off to human agents when needed. For more advanced AI-driven capabilities — such as the “Customer Agent” powered by HubSpot’s ‘Breeze’ AI which uses a knowledge base and web content to answer questions and escalate to agents — users need higher-tier subscriptions (Professional or Enterprise). The builder integrates deeply with the HubSpot CRM, logging chats to contact records, triggering workflows, and enabling personalised chatbot replies based on contact data.