About HubSpot Chatbot Builder
What is HubSpot Chatbot Builder?
The Chatbot Builder from HubSpot empowers companies to deploy conversational bots on their website (and other channels) without code. With templates and a visual editor, the bot can be customised to greet visitors, gather contact information, qualify leads, book meetings, pull CRM contact data into the flow, create support tickets, and hand off to human agents when needed. For more advanced AI-driven capabilities — such as the “Customer Agent” powered by HubSpot’s ‘Breeze’ AI which uses a knowledge base and web content to answer questions and escalate to agents — users need higher-tier subscriptions (Professional or Enterprise). The builder integrates deeply with the HubSpot CRM, logging chats to contact records, triggering workflows, and enabling personalised chatbot replies based on contact data.
Key Features of HubSpot Chatbot Builder
Drag-and-drop templates and visual editor let you create bots without writing code, set welcome messages, customise flows, and deploy on websites or mobile. :contentReference[oaicite:4]{index=4}
Bots leverage contact information from the HubSpot CRM to personalise replies and automatically sync collected information back into contact records. :contentReference[oaicite:5]{index=5}
Built-in workflows to ask qualifying questions, create meetings, and trigger follow-up workflows based on visitor responses. :contentReference[oaicite:6]{index=6}
Automate answers for common support questions, integrate with your knowledge base, and create a ticket or handoff to a human when needed. :contentReference[oaicite:7]{index=7}
Deploy the chatbot across website, messaging channels, and allow the bot to transfer conversations to a human agent seamlessly when escalation is required. :contentReference[oaicite:8]{index=8}
For Professional/Enterprise plans: AI-powered ‘Customer Agent’ which uses knowledge base and website content to answer questions and suggest human escalation when confidence is low. :contentReference[oaicite:9]{index=9}