Optimizely Personalization

Optimizely Personalization enables brands to deliver highly targeted, individualised digital experiences by combining audience segmentation, real-time data, visual editing, and experimentation. With tools like a flexible audience builder, WYSIWYG visual editor, and pre-built templates, marketers can create personalised campaigns without heavy developer involvement. The platform supports automatic real-time segments, integrations with first- and third-party data, and fast delivery for flicker-free experiences. It is tightly connected with Optimizely’s broader experimentation, data platform, and optimisation capabilities, enabling brands to plan programmes at any scale, deliver personalised content, test and iterate, and measure business impact across devices and channels. Businesses have reported conversion lifts, higher engagement, faster campaign velocity and improved customer loyalty using the platform.