Pencil

Make ads that work — double your productivity and performance with Generative AI.

Pencil is a creative AI platform for marketers and e-commerce brands that uses AI to generate ad creatives — images, videos and copy — and predict which ones will perform best.

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About Pencil

What is Pencil?

Pencil leverages generative AI to automate the ad creation process, enabling brands and agencies to produce high-performing ads at scale. It integrates with your branding assets and historical ad performance data to generate tailored static and video creatives, copy, and variants. Pencil also provides real-time predictive insights on ad performance, helping you launch, test, and iterate campaigns efficiently. The platform supports collaboration across teams and offers enterprise-level governance with custom brand libraries, data ring-fencing, and ‘no-train’ policies to protect your IP.

How to use Pencil?

To use Pencil, you can access their platform through their website. You'll need to sign up for an account and obtain API keys. The platform documentation provides details on how to make requests and integrate the models into your applications.

What Are the Key Features of Pencil?

AI Creative Generation

Predictive Performance Insights

Multichannel Launch

Asset & Brand Library

Collaboration & Workflow

Enterprise Controls & Governance

AI Ethics Policy

View all Pencil features →

Pencil Integrations

Pencil supports integration with Facebook, Instagram, TikTok, YouTube, Google Display, DV360, LinkedIn.

Pencil Reviews & Ratings

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Pencil Pricing Plans

Core

$14/month/month

50 generations per month
Self-serve AI agents for text, image, video & ad creatives
Realtime AI insights & performance scores
Launch & track ads on Facebook, Instagram, TikTok, YouTube, Google Display, DV360 & LinkedIn
1 workspace
Chat support

Growth

$55/month/month

250 generations per month
Everything in Core
Lower generation cost at higher usage
Unlimited workspaces
Direct access to product team & roadmap

Pro

Custom

Unlimited generations
Committed consumption pricing across all AI models and modalities
Bulk AI generation using feeds
Unlimited users, brands & markets
Entity & role-based access control
Enterprise governance (IP assignment, data ring-fencing, no-train policy)
Dedicated customer success

Disclaimer: The pricing details were updated from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.