About Pencil
What is Pencil?
Pencil leverages generative AI to automate the ad creation process, enabling brands and agencies to produce high-performing ads at scale. It integrates with your branding assets and historical ad performance data to generate tailored static and video creatives, copy, and variants. Pencil also provides real-time predictive insights on ad performance, helping you launch, test, and iterate campaigns efficiently. The platform supports collaboration across teams and offers enterprise-level governance with custom brand libraries, data ring-fencing, and ‘no-train’ policies to protect your IP.
Key Features of Pencil
Generate ad copy, images, and video creatives using generative AI models.
Receive real-time performance predictions for your generated creatives to help prioritize what to test.
Launch ads directly on Facebook, Instagram, TikTok, YouTube, Google Display, DV360, and LinkedIn.
Upload your brand assets like images, logos, videos, and integrate brand identity to maintain consistency.
Work with team members, approve creatives and manage feedback in one workspace.
Have enterprise-grade controls like data ring-fencing, custom roles, and no-train policies for AI.
Adheres to guidelines such as no targeting based on psychological vulnerabilities and commitment to transparency.