About Atira
Atira is a Munich-based startup whose AI agents automate industrial sales engineering, turning incoming customer requests into technical documentation, configurations and priced bids. It raised $17.5 million in September 2026, a $15 million seed led by Accel plus a previously undisclosed $2.5 million pre-seed.
What is Atira?
What is Atira?
Atira is a Munich-based startup using AI to automate industrial sales engineering, the work of turning a customer's request into a technically viable, priced bid. In many manufacturing firms, commercial staff pass documents back and forth for weeks or months before a price can be quoted, and Atira estimates this work accounts for more than $128 billion in annual labor spending worldwide.
The platform plugs into a customer's existing CRM, ERP and configure-price-quote systems. Its AI agents read incoming requests, highlight key requirements, flag specifications the company cannot meet, and generate the technical documentation, configuration proposals and pricing options that make up a bid. When documents cannot answer a question, agents ping human experts over Microsoft Teams. Users review agent answers with sources shown, and a human must confirm each one.
Atira launched commercially in November 2025 and has signed about 15 customers, all in production. Customers include ABB E-mobility, Chiron Group, which reports processing quote requests 80% faster, and railway equipment maker Robel.
CEO Florian Diegruber was previously a commercial lead at Palantir, and co-founder August DuMont Schutte was a machine learning engineer at Google. They incorporated Atira in Munich in November 2024.
Pros
- Integrates with existing CRM, ERP and CPQ systems rather than replacing them
- Shows sources and requires human confirmation for agent answers
- Routes unresolved questions to internal experts over Microsoft Teams
- In production with named industrial customers such as ABB E-mobility and Chiron Group
Cons
- Focused on industrial manufacturers, so not suited to simple product quoting
- Speed-up figures come from customer and company statements
- Competes with large players such as Salesforce and ServiceNow in quoting automation
How to Use Atira
- 1Connect core systems
Integrate Atira with your CRM, ERP and configure-price-quote tools.
- 2Ingest customer requests
Let Atira's agents read incoming requests and highlight key requirements and unmeetable specs.
- 3Generate the bid
Have agents draft technical documentation, configuration proposals and pricing options.
- 4Review and confirm
Check each agent answer against its cited sources and confirm before sending the quote.