About Complir
Complir is a Copenhagen-based platform that uses AI to automate product compliance for retailers and brands with large portfolios. It maps product data against applicable regulations, generates market-entry documentation and monitors regulatory changes at the SKU level. Compliance flags link back to their regulatory sources.
What is Complir?
What is Complir?
Complir is a product compliance technology company based in Copenhagen. It builds an AI-based platform for retailers and brands that manage large product portfolios across multiple markets and regulatory regimes.
Product compliance still relies heavily on manual processes, spreadsheets and legacy enterprise systems. Teams have to track changing rules on product safety, packaging, batteries, data protection and more, and requirements vary by product and market. Non-compliance can lead to delayed launches, rejected shipments, recalls and fines.
Complir's platform uses AI to map product information against applicable regulations and generate the documentation needed to bring products to market. It monitors regulatory changes at the individual SKU level and automatically reassesses products that may be affected, with each compliance flag linked back to its regulatory source. The company says its technology can reduce repetitive compliance, quality and regulatory work by up to 90 percent.
Complir was founded in 2024 by Gustav Bang (CEO), Tine Kuhnel and Marc Brejner. In September 2026 it raised USD 11 million in seed funding led by General Catalyst, following a USD 2 million pre-seed round in December 2025. It plans to invest in go-to-market, engineering and product as it targets enterprise retailers and brands across Europe.
Pros
- Maps product data against applicable regulations automatically
- Monitors regulatory changes at the individual SKU level
- Generates documentation needed to bring products to market
- Compliance flags are linked back to regulatory sources
Cons
- Built mainly for enterprise retailers and brands with large portfolios
- Efficiency figures are company-reported
- Pricing is not published in the funding coverage
How to Use Complir
- 1Request access
Contact Complir through its website to discuss your product portfolio and markets.
- 2Import product data
Load product information so Complir can map it against applicable regulations.
- 3Review compliance flags
Check risk flags and follow the links to the underlying regulatory sources.
- 4Generate documentation
Produce the documentation required for market entry and let the platform monitor rule changes.