About Omnisend
Omnisend is an AI email marketing and SMS automation platform built specifically for ecommerce. It bundles email, SMS, and web push into one workflow with pre-built automations for abandoned carts, welcome series, and post-purchase, plus AI-assisted forms, segmentation, and reporting. It positions itself as a lower-cost alternative to Klaviyo with native Shopify, WooCommerce, and BigCommerce integrations and a genuinely usable free plan.
Best for: Ecommerce and DTC brands on Shopify, WooCommerce, or BigCommerce that want email, SMS, and web push automation in one tool without paying Klaviyo prices.
“One of the strongest email and SMS platforms for ecommerce, especially for Shopify and WooCommerce stores that want Klaviyo-grade automation without the price tag. The free plan and pre-built workflows make it fast to get value; heavy senders on large lists should price the Pro/Custom tiers carefully.”
What is Omnisend?
What is Omnisend?
Omnisend is an AI email marketing and SMS automation platform built specifically for ecommerce brands. Where general-purpose email tools bolt on store features, Omnisend starts from the ecommerce use case: recovering abandoned carts, welcoming new subscribers, winning back lapsed customers, and driving repeat purchases across email, SMS, and web push from a single dashboard.
The platform's core is its automation library. Pre-built workflows for abandoned cart, welcome series, browse abandonment, and post-purchase come ready to switch on, and a visual builder lets you branch flows on customer behavior, purchase history, and engagement. Segmentation is behavior-driven, so you can target shoppers by what they bought, how much they spent, or how recently they engaged without exporting lists or writing queries.
Omnisend's AI features focus on removing busywork rather than replacing the marketer. Forms AI generates on-brand popups and signup forms, Reports AI answers plain-language questions about campaign performance, and AI-assisted segmentation surfaces audiences worth targeting. The result is faster setup and quicker insight, which matters for small ecommerce teams without a dedicated email specialist.
Multi-channel is the other differentiator. Email, SMS, and web push live in the same automations, so a cart-recovery flow can send an email first, then follow up by SMS, without stitching together separate tools. Native integrations with Shopify, Shopify Plus, WooCommerce, BigCommerce, Wix, and 250+ other platforms mean product, order, and customer data sync automatically.
Omnisend is aimed at ecommerce merchants and DTC brands that have outgrown basic email but find Klaviyo expensive. It advertises up to 35% savings versus Klaviyo, a free 5-day migration service, and a free plan generous enough to run a small store's whole email program. With 150,000+ users and 4.8/5 ratings on the Shopify and WordPress marketplaces, it is one of the most established players in ecommerce email.
Pros
- Purpose-built for ecommerce: abandoned cart, welcome, and post-purchase flows work out of the box
- Email, SMS, and web push in one set of automations, no extra tools to stitch together
- Native Shopify, Shopify Plus, WooCommerce, and BigCommerce integrations with automatic data sync
- AI features (Forms AI, Reports AI, AI segmentation) speed up setup and insight
- Genuinely usable free plan (250 contacts, 500 emails/month) and free 5-day migration
- Up to 35% cheaper than Klaviyo for comparable ecommerce features
Cons
- Built for stores, so a poor fit for non-ecommerce (SaaS, agencies, publishers)
- Pricing scales with contact count, so large lists get pricey on the Pro tier
- SMS is billed separately per message on top of the plan
- Advanced predictive analytics still trail Klaviyo for large, sophisticated senders
How to Use Omnisend
- 1Create an account
Sign up free at omnisend.com; the free plan covers 250 contacts and 500 emails/month.
- 2Connect your store
Install the Shopify, WooCommerce, BigCommerce, or Wix integration so product, order, and customer data sync automatically.
- 3Add a signup form
Use Forms AI to generate an on-brand popup or signup form and start growing your subscriber list.
- 4Turn on core automations
Switch on the pre-built abandoned cart, welcome, and post-purchase workflows and tune the timing and channels.
- 5Segment and send
Build behavior-based segments, send email or SMS campaigns, and use Reports AI to track revenue and refine.
Key Features of Omnisend
Automation
1Pre-built abandoned cart, welcome, browse abandonment, and post-purchase flows in a visual, branch-on-behavior builder.
Channels
1Coordinate all three channels inside a single automation, with SMS follow-ups on cart recovery and campaigns.
Targeting
1Target shoppers by purchase history, spend, and engagement without exporting lists or writing queries.
AI
2AI-generated popups and signup forms that match your brand, no coding needed.
Ask plain-language questions about campaign performance and get instant answers.
Integrations
1Native Shopify, Shopify Plus, WooCommerce, BigCommerce, Wix, and 250+ integrations with automatic data sync.
Analytics
1Attribute revenue to campaigns and automations with performance dashboards.
Onboarding
1Free 5-day guided migration from your existing email platform.
Use Cases
- Abandoned cart recovery
- Welcome email series
- Post-purchase automation
- SMS marketing
- Ecommerce newsletter campaigns
Integrations
- Ecommerce
- ShopifyShopify PlusWooCommerceBigCommerceWixEcwid
Limitations
Purpose-built for ecommerce, so it is a weaker fit for non-store businesses (SaaS, agencies, content) that need general-purpose email. Pricing scales with contact count, so large lists can get expensive on the Pro tier, and SMS is billed separately per message.