Palette.fm

Bootstrapped

Bootstrapped & self-funded

Last updated March 2026

About Palette.fm

AI-powered photo colorization platform created by Emil Wallner, an independent AI researcher formerly at Google. Used by over one million people worldwide for colorizing black-and-white photos. Founded in 2022 and headquartered in Sweden, Palette.fm is bootstrapped and self-funded.

Employees

1-10

Founded

2022

Palette.fm — Key Facts

Company	Palette.fm
Product	Palette.fm
Founded	2022
Headquarters	Sweden
Employees	1-10
Funding status	Bootstrapped
Stage	Bootstrapped
Founder	Emil Wallner
Website	palette.fm

Founders

Emil Wallner

CEO & Founder

Palette.fm — Frequently Asked Questions

Who owns Palette.fm?

Palette.fm is developed by Palette.fm, headquartered in Sweden.

Who founded Palette.fm?

Palette.fm was founded by Emil Wallner in 2022.

Is Palette.fm funded by investors?

No. Palette.fm is bootstrapped and self-funded.

How many employees does Palette.fm have?

Palette.fm has approximately 1-10 employees.

Where is Palette.fm headquartered?

Palette.fm is headquartered in Sweden.

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Palette.fm Review

Read full review, pricing, and alternatives

Palette.fm offers more color filters, text prompt control, and higher output resolution than MyHeritage InColor, and provides a production-ready API that the open-source DeOldify lacks, though DeOldify remains the better option for users wanting free, unlimited processing.