Pixlr Group (Inmagine Group)
AcquiredBootstrapped & self-funded
Last updated March 2026
About Pixlr Group (Inmagine Group)
Cloud-based AI image editing suite originally created by Ola Sevandersson in 2008. Acquired by Autodesk in 2011, then by Inmagine Group (123RF) in 2017. Part of Inmagine's creative ecosystem alongside 123RF and other design tools. Founded in 2008 and headquartered in Kuala Lumpur, Malaysia, Pixlr Group (Inmagine Group) is bootstrapped and self-funded. The company has an estimated revenue of $10M-$50M ARR.
Est. Revenue
$10M-$50M ARR
Employees
50-100
Founded
2008
Pixlr Group (Inmagine Group) — Key Facts
| Company | Pixlr Group (Inmagine Group) |
|---|---|
| Product | Pixlr |
| Founded | 2008 |
| Headquarters | Kuala Lumpur, Malaysia |
| Employees | 50-100 |
| Funding status | Bootstrapped |
| Stage | Acquired |
| Est. revenue | $10M-$50M ARR |
| Founder | Ola Sevandersson |
| Website | pixlr.com |
Founders
Ola Sevandersson
Founder & CEO
Company Profiles
Pixlr Group (Inmagine Group) — Frequently Asked Questions
Who owns Pixlr?
Pixlr is developed by Pixlr Group (Inmagine Group), headquartered in Kuala Lumpur, Malaysia.
Who founded Pixlr Group (Inmagine Group)?
Pixlr Group (Inmagine Group) was founded by Ola Sevandersson in 2008.
Is Pixlr Group (Inmagine Group) funded by investors?
No. Pixlr Group (Inmagine Group) is bootstrapped and self-funded.
How many employees does Pixlr Group (Inmagine Group) have?
Pixlr Group (Inmagine Group) has approximately 50-100 employees.
Where is Pixlr Group (Inmagine Group) headquartered?
Pixlr Group (Inmagine Group) is headquartered in Kuala Lumpur, Malaysia.
What is Pixlr Group (Inmagine Group)'s estimated revenue?
Pixlr Group (Inmagine Group) has an estimated revenue of $10M-$50M ARR.
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Pixlr Review
Read full review, pricing, and alternatives
Pixlr significantly undercuts Canva and Adobe Express on price while offering deeper photo editing tools. However, Canva has a far superior template library and design features, while Adobe Express offers better integration with the Creative Cloud ecosystem. For pure photo editing in the browser, Pixlr is the strongest budget option.