About Primo
Primo is an AI platform for managing corporate IT that brings device management, SaaS applications, identity and IT support into one system. Its AI agents automate processes such as employee onboarding and offboarding. Companies choose which actions run automatically and which need human approval.
What is Primo?
What is Primo?
Primo is an IT management platform built for modern companies. It centralises device management, SaaS applications, identity and IT support in a single system, replacing the separate tools many IT teams use for devices, software access and support requests.
Because everything sits in one place, Primo's AI agents can access information about employees, devices, applications, permissions and internal policies, along with the integrations needed to act across systems. The agents are designed to handle repetitive IT processes end to end. For example, they can automate onboarding and offboarding, from ordering hardware and assigning software access to revoking permissions when an employee leaves. Companies control which actions run automatically and which require human approval, with full traceability.
Primo says it has more than 400 customers across 10 countries, including ASL Airlines and Attio, and has passed USD 4 million in annual recurring revenue. International customers account for more than half its base, with markets including the UK, Germany, Benelux and the Nordics. Martin Pannier is co-founder and CEO.
In September 2026 Primo raised USD 8 million in a round led by Headline and Global Founders Capital, with Pennylane CEO Arthur Waller and Pigment CEO Romain Niccoli also investing.
Pros
- Combines MDM, SaaS management, identity and IT support in one platform
- AI agents automate onboarding and offboarding end to end
- Configurable human approval for sensitive actions
- Full traceability of automated actions
Cons
- Replacing existing IT tools may require migration effort
- Best suited to companies consolidating their IT stack
- Pricing is not stated in the funding coverage
How to Use Primo
- 1Get started
Sign up or book a demo through the Primo website.
- 2Connect devices and apps
Bring devices, SaaS applications and identity systems into Primo.
- 3Set approval rules
Decide which IT actions agents can run automatically and which need human sign-off.
- 4Automate workflows
Let agents handle onboarding, offboarding and repetitive support tasks with an audit trail.