About Scale Insights
What is Scale Insights?
Scale Insights is a powerful Amazon PPC automation software built by experienced sellers for sellers. It enables users to create and manage advertising campaigns with ease, offering features like fully managed campaigns, bulk auto campaigns, keyword campaigns, and day parting. The platform's proprietary algorithms, such as dynamic bidding and negative keyword automation, provide granular control over ad performance. With comprehensive analytics and customizable reports, sellers can make data-driven decisions to optimize their advertising strategies and drive sales growth.
Key Features of Scale Insights
Create automatic, product targeting, discovery, and buyer campaigns with customizable automation.
Launch multiple automatic campaigns with varying default bids to access different traffic tiers.
Split performing search terms into individual campaigns for granular control.
Create 24 ad groups with automation to uncover hourly performance and optimize ad spend.
Automatically adjust bids based on keyword or product target performance to achieve target ACoS.
Automatically negate underperforming search terms across campaigns to improve efficiency.
Adjust 'Top of Search' and 'Product Pages' percentages based on campaign performance.
Filter advertising data based on customizable metrics and historical stats for in-depth analysis.
Use Cases
- Automating Amazon PPC campaigns to save time and reduce manual effort.
- Optimizing ad spend by dynamically adjusting bids based on performance.
- Identifying and negating underperforming keywords to improve campaign efficiency.
- Analyzing hourly ad performance to implement effective day parting strategies.
- Generating detailed reports to inform data-driven advertising decisions.