About Thri5
Thri5 is building an AI execution layer for retailers that uses agentic AI to understand how work gets done, find where value is lost and help teams act. Founded by former Loblaw Digital leaders, it raised $5.4 million USD in seed funding in September 2026.
What is Thri5?
What is Thri5?
Thri5 is a Toronto startup developing an AI execution layer for retail businesses. Its platform aims to close the gap between a retailer's central strategy and the ground-level execution of that strategy, a frustration both founders experienced during their careers in retail operations.
The company uses agentic AI to understand how work gets done across the value chain, identify where value is being lost, and help teams take action. Its website describes supply chain and inventory visibility for performance, pointing to its focus on operational data.
Thri5 completed a nine-week pilot with Wild Fork Foods, where it reported a three percent increase in sales. Based on those results, the company is moving toward a broader rollout for enterprise retailers in North America and Europe.
Thri5 was founded in 2024 by CEO Jeremy Pee and COO Herman Paek, who worked together to build Loblaw's digital platform in the 2010s. Pee most recently served as chief digital and technology officer at Marks and Spencer, while Paek was CEO of Kijiji Canada. The team of about 10 plans to roughly double over the next year using its new seed funding.
Pros
- Founders bring senior retail and digital leadership experience from Loblaw, Marks and Spencer and Kijiji
- Targets the strategy-to-execution gap that generic analytics tools often miss
- Pilot with Wild Fork Foods reported a three percent sales lift
- Backed by retail-savvy Canadian investors including Whitecap and MaRS IAF
Cons
- Small team of about 10 people
- Pilot results are company-reported from a single named customer
- Aimed at enterprise retailers rather than small shops
How to Use Thri5
- 1Scope a pilot
Work with Thri5 to define a pilot across a part of your retail operation.
- 2Connect operational data
Share supply chain, inventory and store data so the platform can model how work gets done.
- 3Surface value leaks
Use Thri5's agentic AI to identify where value is being lost in execution.
- 4Act and measure
Assign actions to teams and track the impact on sales and performance.