About Zapier
What is Zapier?
Zapier is the leading no-code workflow automation platform that connects over 8,000 apps and services, enabling individuals and teams to automate repetitive tasks without writing a single line of code. Users create automated workflows called Zaps, where a trigger event in one app causes one or more actions in other apps.
Zapier goes beyond simple app-to-app connections. With features like multi-step Zaps, conditional logic (Paths and Filters), Zapier Tables for built-in data storage, Zapier Forms for data collection, and Zapier MCP for AI agent integration, it serves as a complete automation and AI orchestration platform.
The platform includes Zapier Copilot, an AI assistant that helps you build, troubleshoot, and optimize workflows across the entire Zapier ecosystem. Whether you are a solo freelancer automating lead capture or an enterprise team orchestrating complex multi-department processes, Zapier provides the infrastructure to connect your tools and scale your operations efficiently.
Zapier's task-based pricing model starts with a generous free tier and scales based on usage, making it accessible for experimentation while supporting production-grade automation at enterprise scale.
How to use Zapier?
Getting started with Zapier takes just a few minutes. No coding or technical experience is required.
Steps to Begin:
- Create a free account at zapier.com
- Choose a template or click "Create Zap" to start from scratch
- Select your trigger app and the event that starts the workflow (e.g., new email in Gmail)
- Connect your account for the trigger app and test the trigger
- Select your action app and configure what happens when the trigger fires (e.g., add a row in Google Sheets)
- Test your Zap to verify it works correctly
- Turn it on and let Zapier run your automation in the background
Tip: Use Zapier Copilot to describe what you want to automate in plain English, and it will help you build the Zap step by step.
What Are the Key Features of Zapier?
Create automated workflows between apps where a trigger in one app causes actions in others, eliminating repetitive manual tasks.
Build complex workflows with multiple triggers and actions chained together to handle sophisticated business processes in a single Zap.
Connect to over 8,000 apps including Google Workspace, Slack, Salesforce, Shopify, HubSpot, Notion, and thousands more.
Use Paths for branching workflows and Filters to execute actions only when specific conditions are met, adding intelligence to your automations.
An AI-powered assistant that helps you brainstorm, build, troubleshoot, and optimize Zaps and automation systems across the platform.
Built-in database and data storage that works natively with your Zaps for managing, storing, and syncing structured data.
Create custom forms to collect data and feed it directly into your automated workflows without third-party form tools.
Connect AI assistants like Claude, GPT, and Cursor to Zapier's app ecosystem through a standardized AI-to-tool communication protocol.
Leverage thousands of ready-made Zap templates to quickly implement common workflows across marketing, sales, support, and operations.
Build custom integrations by sending and receiving webhook data, connecting any app with an API to your Zapier workflows.
How Are Businesses Actually Using Zapier?
- •Automatically add new form submissions to your CRM and notify your sales team in Slack.
- •Sync new Shopify orders to Google Sheets, QuickBooks, and shipping platforms in real time.
- •Route customer support tickets from Zendesk to the right team channel based on priority and topic.
- •Capture leads from Facebook Ads, enrich them with Clearbit, and add them to your email nurture sequence.
- •Auto-publish blog posts to social media channels when a new WordPress post goes live.
- •Send personalized follow-up emails through Gmail when a prospect books a meeting on Calendly.
- •Sync project tasks between Asana and Jira to keep engineering and product teams aligned.
- •Use AI to summarize meeting notes from Zoom and save key takeaways to Notion automatically.
Zapier Integrations
Zapier offers native integrations with Google Workspace, Slack, Salesforce, HubSpot, Notion, Trello, Asana, Shopify, Stripe, Mailchimp, Airtable, Microsoft 365, Gmail, Google Sheets, Discord, Jira, Zendesk, QuickBooks, Calendly, Typeform, OpenAI, Claude (Anthropic), GitHub, WordPress, Dropbox.