About Actionable
Actionable is a French customer intelligence platform that predicts churn, satisfaction, complaint risk and repeat purchases for large companies. It combines transaction, CRM, web analytics and operational data into an industry-specific customer model. An AI agent, Actionable Intelligence, runs analysis on top of that model.
What is Actionable?
What is Actionable?
Actionable is a customer intelligence startup from France that works with large companies to predict customer behaviour and explain the factors behind it. Its platform forecasts churn, satisfaction, complaint risk and repeat purchases for individual customers.
The company positions itself against the limits of satisfaction surveys, which capture only a small share of customers, and predictive marketing tools that rely mostly on transaction and CRM data. Actionable adds operational data from across the customer journey. Depending on the industry, that can include waiting times and order preparation in retail, load factors and delays in transport, or delivery times in e-commerce.
Clients provide raw tabular data, which the platform uses to reconstruct customer journeys and build a standardised customer data model that carries business context. Actionable says this can cut data engineering work from months to days. It also offers Actionable Intelligence, an AI agent that analyses data using that model. Supported sectors include retail, financial services, insurance, transport, energy, telecoms and automotive.
Actionable was founded in 2024 by co-CEOs Nicolas Rieul and Nans Thomas. In September 2026 it raised USD 10 million led by Hi Inov, with existing investor Axeleo Capital participating, to grow its teams and expand internationally, including into the US.
Pros
- Predicts churn, satisfaction, complaint risk and repeat purchases per customer
- Combines operational data with transaction and CRM data
- Industry-specific customer data models across several sectors
- Includes an AI agent that keeps business context during analysis
Cons
- Built for large companies rather than small businesses
- Requires access to raw data from multiple internal systems
- Pricing is not disclosed in the funding coverage
How to Use Actionable
- 1Contact the team
Reach out through the Actionable website to scope your use case.
- 2Share raw data
Provide tabular data such as transactions, CRM records, web analytics and operational data.
- 3Build the customer model
Actionable reconstructs customer journeys into a standardised model for your industry.
- 4Act on predictions
Use predictions and the Actionable Intelligence agent to identify at-risk customers and intervene.