About AlsoAsked
AlsoAsked is a focused question research tool that visualizes Google's 'People Also Ask' data into interactive hierarchies, helping content creators understand the questions real users ask about a topic. It surfaces 2nd, 3rd, and 4th-level follow-up questions that competitors miss. Pricing starts free with 3 daily searches, with paid plans from $12-$47/month. Best for content marketers, bloggers, and SEOs building comprehensive topic clusters and FAQ-driven content.
“AlsoAsked is one of the highest-value SEO tools per dollar in the market - the PAA visualization is genuinely useful for content planning, and the entry tier at $12/month is hard to beat. While narrow in scope, it does its one job better than any general SEO tool's PAA module. Recommended as an add-on to your main SEO stack rather than a standalone tool.”
What is AlsoAsked?
Overview
AlsoAsked is a niche but well-loved SEO tool that does one thing exceptionally well: surface and visualize Google's 'People Also Ask' (PAA) data. Founded in 2020 by Mark Williams-Cook, the tool addresses a specific content research workflow - understanding the chain of questions users ask when researching a topic, which is exactly what Google rewards with featured snippets and AI Overview citations.
Unlike broad SEO platforms that bury PAA data inside larger reports, AlsoAsked is purpose-built around it. Enter any keyword and the tool returns a tree-style visualization showing the initial PAA questions, the follow-up questions Google surfaces when each is clicked, and the third and fourth-level questions beyond that. This depth is impossible to gather efficiently through manual SERP research.
Core Features
Question Tree Visualization is the core feature. Each search returns up to 4 levels of nested questions in an interactive diagram. You can expand or collapse branches, see search volume estimates, and export the entire tree as a PNG, CSV, or JSON file. The visualization makes it easy to spot content clusters and identify FAQ sections.
Deep Search goes beyond the standard PAA depth and pulls questions at multiple levels of the SERP chain, returning hundreds of related questions for a single seed query. This is particularly useful for pillar content planning.
Bulk Search lets you upload a list of keywords and run PAA research on all of them at once - a major time-saver for content planning sessions or competitive research across a content cluster.
The Regional and Language filters cover all major Google markets. You can compare PAA results across countries to localize content correctly, an underrated feature for international content teams.
API access (Pro and Business plans) lets developers integrate AlsoAsked data into custom content workflows or in-house SEO dashboards.
The tool also exports CSVs structured for AnswerThePublic-style content briefs, making it easy to combine with other research data.
Pricing Analysis
AlsoAsked's pricing is among the most accessible in SEO tooling. The free tier offers 3 searches per day with no signup required, enough for occasional content research. Paid plans use a credit system: Basic ($12/month) provides 100 credits/month with 24-hour search history; Lite ($23/month) bumps to 300 credits and 1-month history; Pro ($47/month) is the popular choice with 1,000 credits and 1-year history. All plans include unlimited users, regional/language access, PNG exports, deep search, CSV export, bulk search, and API access.
The annual discount saves $36-$144 depending on tier. Pay-as-you-go credit packs are available for occasional heavy users. For most content marketers and bloggers, the Lite plan is the right balance.
Who Should Use AlsoAsked
AlsoAsked is best for content marketers, bloggers, and SEOs who need deep question research for pillar content, FAQ sections, and topic cluster planning. It pairs well with broader SEO tools - use Ahrefs or Semrush for keyword volume and difficulty, then AlsoAsked for the question structure that informs your content outline. It's particularly valuable for capturing featured snippets and AI Overview citations, both of which favor content that answers questions thoroughly. It's not a replacement for a full SEO suite - users will still need keyword research and backlink tools alongside.
Pros
- Best-in-class People Also Ask data visualization with up to 4 levels of nested questions
- Affordable entry pricing - $12/month for Basic with all core features included
- Unlimited users on all paid plans makes it team-friendly with no per-seat charges
- API access included on Pro and Business plans for custom integrations
- Bulk search and CSV export speed up content planning across keyword clusters
Cons
- Narrow scope - only does PAA research, no keyword volume, backlinks, or rank tracking
- Credit system can feel limiting on Basic (100 credits/month) for power users
- Question data freshness depends on Google's PAA updates, which can be unpredictable
How to Use AlsoAsked
- 1Try the Free Tier
Visit alsoasked.com and run up to 3 free searches per day without signup. This is enough to test the question tree visualization on real keywords.
- 2Choose a Plan
Upgrade to Basic ($12/mo) for 100 credits/month or Lite ($23/mo) for 300 credits. All plans include unlimited users, regional/language access, exports, and API.
- 3Run Question Research
Enter a seed keyword to see the People Also Ask hierarchy with up to 4 levels of nested questions. Expand branches to find content gaps and FAQ opportunities.
- 4Use Bulk and Deep Search
Upload a list of keywords for bulk PAA research, or use Deep Search to pull hundreds of related questions for pillar content planning.
- 5Export and Integrate
Export question trees as PNG, CSV, or JSON. Use the API on Pro and Business plans to pull AlsoAsked data into your content workflow or SEO dashboard.
Key Features of AlsoAsked
Keyword Research
Interactive visualization of Google People Also Ask data with up to 4 levels of nested follow-up questions
Pulls hundreds of related questions from extended SERP chains - ideal for pillar content planning
Upload a keyword list and run PAA research on all of them in one batch for cluster planning
All Google markets and languages supported - compare PAA results across countries
Reporting
Export question tree visualizations as images for client decks, content briefs, or team sharing
Structured data export for spreadsheet workflows or integration with content brief tools
Save and revisit previous searches - 24 hours on Basic, 1 month on Lite, 1 year on Pro
All paid plans include unlimited team members at no extra cost - team-friendly pricing
Buy additional credit packs as needed for occasional heavy research without upgrading tier
Integrations
REST API for integrating PAA data into in-house SEO dashboards or custom content workflows
Key Specifications
| Attribute | AlsoAsked |
|---|---|
| Vs | AnswerThePublic,Keyword Insights,BuzzSumo,Semrush Topic Research |
| Strengths | Most accurate and detailed PAA visualization in the market,Affordable pricing starting at $12/month with full feature access,Unlimited users included on all paid plans,API access on entry-tier plans |
| Weaknesses | Narrow scope - only PAA data, no keyword volume or backlinks,Credit limits constrain power users on Basic and Lite,Question data depends on Google's PAA freshness |
Integrations
AlsoAsked seamlessly integrates with Google Sheets, Frase, Zapier, Make, Airtable, Notion.
