About Dynamic Yield
What is Dynamic Yield?
Dynamic Yield (now a part of Mastercard Incorporated) offers an operating system for hyper-personalization called Experience OS, which allows marketers, product teams and engineers to build, scale and activate tailored digital experiences across all customer touchpoints. The platform supports real-time data ingestion (first-, second-, third-party), advanced machine-learning (AffinityML, NextML, VisualML) and unified decisioning for segmentation, recommendations, triggered messaging, testing and optimisation. Its capabilities span onsite personalization, product & content recommendations, experimentation, real-time targeting and data enrichment from CRM or offline sources. By combining server-side and client-side deployment options and a scalable architecture, Dynamic Yield is designed for enterprise-scale digital commerce, marketing and loyalty programs.
Key Features of Dynamic Yield
Identify, build and analyze audiences in real time by combining behavioral events, CRM data, offline purchases and zero-party signals to target personalized experiences.
Deliver tailored content, offers and layouts for each visitor based on real-time signals, event triggers and dynamic rules – even on first visit.
Use machine-learning-driven algorithms (AffinityML, NextML) to predict user preferences, match products or content, and serve individualized carousels, modules or offers.
Run A/B, multivariate and multi-armed-bandit tests integrated with personalization campaigns to continuously improve conversion and customer value.
Deploy personalization campaigns via client-side scripts, server-side APIs or across any channel (web, app, kiosks, IoT) using a common OS framework.
Onboard large and complex data feeds (products, user events, CRM) and enrich user profiles in real time to fuel personalization at scale.