Dynamic Yield

Dynamic Yield (now a part of Mastercard Incorporated) offers an operating system for hyper-personalization called Experience OS, which allows marketers, product teams and engineers to build, scale and activate tailored digital experiences across all customer touchpoints. The platform supports real-time data ingestion (first-, second-, third-party), advanced machine-learning (AffinityML, NextML, VisualML) and unified decisioning for segmentation, recommendations, triggered messaging, testing and optimisation. Its capabilities span onsite personalization, product & content recommendations, experimentation, real-time targeting and data enrichment from CRM or offline sources. By combining server-side and client-side deployment options and a scalable architecture, Dynamic Yield is designed for enterprise-scale digital commerce, marketing and loyalty programs.