About Dynamic Yield
What is Dynamic Yield?
Dynamic Yield (now a part of Mastercard Incorporated) offers an operating system for hyper-personalization called Experience OS, which allows marketers, product teams and engineers to build, scale and activate tailored digital experiences across all customer touchpoints. The platform supports real-time data ingestion (first-, second-, third-party), advanced machine-learning (AffinityML, NextML, VisualML) and unified decisioning for segmentation, recommendations, triggered messaging, testing and optimisation. Its capabilities span onsite personalization, product & content recommendations, experimentation, real-time targeting and data enrichment from CRM or offline sources. By combining server-side and client-side deployment options and a scalable architecture, Dynamic Yield is designed for enterprise-scale digital commerce, marketing and loyalty programs.
How to use Dynamic Yield?
To get started with Dynamic Yield, visit their website and create an account. Once you're set up, explore features like Audience & Segmentation Engine, Real-Time Personalization & Targeting, Recommendations & Affinity-Based Personalization.
What Are the Key Features of Dynamic Yield?
Identify, build and analyze audiences in real time by combining behavioral events, CRM data, offline purchases and zero-party signals to target personalized experiences.
Deliver tailored content, offers and layouts for each visitor based on real-time signals, event triggers and dynamic rules – even on first visit.
Use machine-learning-driven algorithms (AffinityML, NextML) to predict user preferences, match products or content, and serve individualized carousels, modules or offers.
Run A/B, multivariate and multi-armed-bandit tests integrated with personalization campaigns to continuously improve conversion and customer value.
Deploy personalization campaigns via client-side scripts, server-side APIs or across any channel (web, app, kiosks, IoT) using a common OS framework.
Onboard large and complex data feeds (products, user events, CRM) and enrich user profiles in real time to fuel personalization at scale.