Shopify Magic

Shopify Magic is built into the Shopify admin and available on all plans, offering tools that use large-language models and other AI techniques to streamline store-building, content creation, design and support workflows. With features like automatic text generation for product descriptions, email subject-lines or page headings, AI media tools that remove or replace product image backgrounds or generate new visuals, and theme-editor assistance that can generate Liquid code for custom sections, Shopify Magic helps merchants with little technical experience achieve professional-grade results. :contentReference[oaicite:1]{index=1} As the feature expands, it also includes Sidekick (an AI assistant), instant chat answers via Shopify Inbox, and other automations to free up time and optimize operations. :contentReference[oaicite:2]{index=2}