About Stape
Stape is a server-side tagging platform that hosts server Google Tag Manager containers and runs conversion API gateways for Meta, Google, TikTok and Snapchat, helping marketers recover conversions lost to ad blockers and browser tracking limits.
Best for: Marketers, e-commerce brands and digital agencies that want server-side tracking and conversion APIs without running their own cloud infrastructure.
What is Stape?
Stape lets agencies and businesses implement server-side tracking without managing infrastructure. Its Server GTM Hosting sets up server-side tagging for Google Tag Manager in minutes, and its Signals Gateway connects data from any source to Meta and other destinations. Dedicated gateways (Meta Conversions API, Stape Gateway for GA4 and Google Ads, TikTok Events API, Snapchat Conversions API) need no coding. Server-set first-party cookies, a custom loader and power-ups like Cookie Keeper, Enricher and Bot Detection improve attribution and the data quality sent to ad platforms. Stape reports more than 200,000 customers.
Key Features of Stape
Core
2Set up server-side tagging for Google Tag Manager in minutes, without AWS or Google Cloud setup.
Stream data from any source to Meta or other destinations.
Gateways
3No-code Meta Conversions API integration.
Server-side Google Analytics and Google Ads tracking.
Quick TikTok Events API and Snapchat Conversions API setups.
Data quality
3Modifies gtm.js and gtag.js paths so tracking is resistant to ad blockers and tracking prevention.
Extends cookie lifetime with server-set first-party cookies.
Filter bot traffic and enrich events before they reach ad platforms.
Monitoring
1Visualizes data quality improvement after moving to server-side tracking.
Infrastructure
1Loads tracking scripts from Cloudflare edge servers close to the visitor.