If you want to claim your company in ChatGPT, this is the guide. When a buyer asks ChatGPT "what is the best tool for X", the answer can shape a shortlist before your sales team ever hears about it. Until recently, businesses had no official way to manage how ChatGPT described them. That changed with Businesses in ChatGPT, OpenAI's beta programme that lets you claim your business, verify that you own it, and manage the information ChatGPT has about you through a dashboard called Business Hub.
Think of it as the Google Business Profile of ChatGPT. This guide walks through exactly how to claim your company, step by step, based on OpenAI's official help documentation. It also covers what claiming does not do, because there is real confusion on that point.
Table of Contents
What it means to claim your company in ChatGPT
Business Hub is OpenAI's dashboard for Businesses in ChatGPT. Once you claim your business and pass verification, you can:
- Manage your business information: website, description, category, logo, cover photo, and (for retailers) delivery and return policies.
- Connect a product feed so ChatGPT shows accurate prices and availability.
- View insights: how often ChatGPT mentions your business, how many people click through to your website, and the topics that trigger those mentions.
- If you run an eligible ecommerce or online service business in the US, create a business agent that answers customer questions inside ChatGPT.
Claiming is free at launch. You do not need a ChatGPT Business plan for teams, an ads account, or an Enterprise agreement.
What claiming does not do
OpenAI is direct about this, and it is worth reading before you start:
- Claiming your business does not guarantee increased visibility or give you control over ChatGPT's independent recommendations.
- Advertising does not influence ChatGPT's independent answers either.
- You never see individual prompts or conversations. Insights are aggregate counts over the past 28 days.
- A blank insight metric does not necessarily mean zero activity. It can mean activity has not reached the reporting threshold.
Claim your business to control the accuracy of your information, not to buy placement. There is no placement to buy.
Before you start: check your eligibility
| Business type | Can you claim? |
|---|---|
| Online business with a website (B2B SaaS, services, ecommerce) | Yes, wherever ChatGPT is available and verification is supported |
| Local store or restaurant | US only for now, and only an existing listing |
| Ecommerce or online service business in the US | Can also apply for a business agent |
| Enterprise customer or ChatGPT advertiser | Claim through your OpenAI contact |
| Multi-location brand | Each location is claimed separately; claiming the parent brand does not claim locations |
You must be the owner or an authorized representative. OpenAI can decline businesses in categories it has put on hold, and it has not published that list.
Step 1: Open Business Hub and find your business
- Sign in to ChatGPT.
- Open Business Hub from the sidebar.
- Search for your business by name.
- Select the listing that matches your business and confirm the ChatGPT account you will use to manage it.
If you received a claim invitation by email, open the personal link in that email and sign in with the email address that received it. Do not forward the invitation to a teammate; invitations are tied to the receiving address.
If you cannot find your business: eligible online businesses may see an option to add it. Local stores and restaurants can currently claim only an existing US listing. If your listing shows Contact support, it is locked; use that option to request access.
Step 2: Verify your connection to the business
Business Hub offers one or more of four verification methods, depending on your business:
| Method | How it works |
|---|---|
| Business phone | Choose SMS or an automated call, select Get code, and enter the code sent to the listed number |
| Business email | Select Get code and enter the code sent to the email address associated with the business |
| Website domain | Add the TXT record shown in ChatGPT to your domain's DNS settings, then return and select Verify domain. DNS changes can take time to appear |
| Shopify store | Select Connect Shopify, review the permissions, and sign in to the store for the business you are claiming |
For the domain method, copy the record type, name or host, and value exactly. If someone else manages your domain, send them the record and ask them to add it.
Step 3: Wait for claim approval
OpenAI reviews your claim and emails you its decision or a request for more information. While the claim is under review you can cancel it from Business Hub, but you cannot speed it up. Wait for the review to finish before trying again.
Step 4: Complete identity verification with Persona
Claim approval alone is not enough to publish changes, view insights, or create a business agent. For that you complete identity verification with Persona, OpenAI's verification partner. You may need a government-issued ID, business registration information, and proof that you are authorized to represent the business.
- Select Verify with Persona, then Continue to Persona.
- Follow the Persona instructions and submit the requested information.
- Wait for OpenAI's decision by email.
Two things to know. First, the blue verified check on your profile appears only after Persona verification is approved; claiming alone does not add it. Second, if you use Persona to create a brand new profile, OpenAI's approval automatically publishes it. There is no separate publish step, so only continue when you are ready.
Make sure the business name, address, and any registration or tax number you submit match your official records. Mismatches are a common reason checks fail. If a check fails or expires, follow the email instructions; where Try again is available, submit corrected information.
Step 5: Fill in your business profile
Once your claim and Persona verification are approved, open your profile in Business Hub and update:
- Website URL
- Business description
- Product or service category
- Logo and cover photo
- Delivery and return policies (for retailers)
Everything you add must follow the Businesses in ChatGPT policy. OpenAI reviews and publishes changes, and updates can take time to appear in your listing or in ChatGPT answers. ChatGPT may also draw on other sources when answering questions about your business, so keep your own website accurate too.
Step 6: Connect your product feed (if you sell products)
If you sell products, you can connect a product feed so ChatGPT shows current prices and availability. You can upload a CSV feed that follows OpenAI's product feed specification, including its required fields, link to a hosted feed URL, or connect your Shopify feed. Products in the feed must follow OpenAI's Commerce policies.
A feed gives you control over accuracy. It does not publish an agent, and OpenAI is explicit that connecting a feed does not guarantee ChatGPT recommends your products. If you sell through Shopify or Etsy, your catalog is already integrated into ChatGPT shopping and no separate application is needed for that.
Step 7: Optionally set up a business agent (US only)
Eligible ecommerce and online service businesses in the US can create a business agent that answers customer questions using the information you provide:
- Open your claimed business in Business Hub and create an agent if the option is available.
- Review the information the agent will use, such as product details and your return policy, and write instructions following the Business Agent Policy.
- Preview the agent with a question customers actually ask, like "Can I return an item I bought on sale?" If the answer is wrong, fix the information or instructions and test again.
- Select Publish. Customers can only chat with a published agent.
The agent explains products and policies and links to your website; it does not complete purchases, bookings, or order lookups inside ChatGPT. If you cannot create an agent, check that your Persona verification was approved and that your business meets the location, type, and industry requirements.
Step 8: Read your insights
In Business Hub, open your business and select Insights. You get three aggregate views over the past 28 days:
- Mentions. For an online business, a mention counts when ChatGPT references your website; the brand name alone does not count. For a local business, a mention counts when ChatGPT shows a result for that location.
- Website clicks. How often people click through to your site.
- Discovery topics. Common themes in answers that mentioned or cited you. These are aggregate categories, not individual prompts.
Use discovery topics to learn which questions surface your business, then make sure the pages ChatGPT cites actually answer those questions.
Troubleshooting
- Business already claimed: open the profile, open the more options menu, and select Dispute ownership. You will verify with Persona that you are authorized. Disputing ownership does not change the profile's visibility while it is reviewed.
- Verification pending: wait for OpenAI's email. Review time varies.
- Teammate or agency access: the admin who claimed the business can add teammates or grant an agency access in Business Hub, using each person's own ChatGPT account.
- Nothing works: contact OpenAI Support with the step you were on, the error message, and a screenshot with sensitive information removed.
The bottom line
Claiming your company in ChatGPT takes about fifteen minutes of setup plus review time: find your listing in Business Hub, verify by phone, email, domain, or Shopify, then clear Persona identity verification to unlock editing and insights. Do it now while the programme is young, record a baseline of your mentions and clicks, and treat the profile as one more storefront worth keeping accurate. Just go in with the right expectation: this is about accuracy and visibility of information, not about making ChatGPT recommend you more often.
Sources
- OpenAI: Introducing Businesses in ChatGPT
- OpenAI Help Center: Setting up your business on ChatGPT
- OpenAI: Businesses in ChatGPT
- OpenAI: Power product discovery in ChatGPT
- OpenAI Commerce product feed specification
