AI search visibility has become a measurable marketing concern. When a potential customer asks ChatGPT, Perplexity, Google AI Overviews, or another answer engine for product recommendations, your brand may appear, get cited, or be left out entirely.
That creates a new question for marketing teams: How do you know whether your brand is showing up in the AI answers that influence buyers?
AI search visibility platforms help answer that question. They track prompts, monitor brand mentions and citations, compare competitors, and increasingly recommend ways to improve the sources AI systems rely on.
The category is developing quickly, and the products differ considerably. Some focus on recurring prompt tracking. Others analyze large collections of search-backed prompts, optimize content, monitor AI crawlers, or connect visibility data to broader SEO and marketing workflows. These platforms also overlap with the broader category of AI SEO tools, especially when visibility insights lead to content optimization and technical SEO work.
We compared Profound, Peec AI, AthenaHQ, Otterly.AI, Goodie AI, Scrunch, Bluefish AI, Semrush AI Toolkit, Ahrefs Brand Radar, and Conductor across their documented capabilities, pricing, engine coverage, reporting, and intended users.
Our overall recommendation: Profound is a strong choice for teams building a dedicated AI visibility program. Peec AI is worth considering for prompt-level competitive analysis, while Semrush and Ahrefs are practical options for teams already using their broader SEO ecosystems. Smaller teams should pay close attention to prompt limits and the actual engines included in each plan.
Research note: Product capabilities and pricing change frequently in this category. Prices below reflect publicly available vendor information checked in September 2026. Custom pricing is identified where vendors do not publish a standard amount.
Table of Contents
Quick comparison: The 10 AI search visibility platforms
| Platform | Best for | Starting price | Main strength |
|---|---|---|---|
| Profound | Dedicated GEO and AEO programs | $99/month, billed yearly | Answer-engine insights, prompt tracking, and marketing agents |
| Peec AI | Prompt-level visibility and competitor analysis | Check vendor | Granular AI search monitoring |
| AthenaHQ | Cross-model visibility and optimization | Free tier; $295/month Starter | Broad model coverage and recommendations |
| Otterly.AI | Small teams and accessible tracking | $29/month | Low-cost entry and straightforward monitoring |
| Goodie AI | End-to-end AEO programs | $399/month | Research, monitoring, optimization, and attribution |
| Scrunch | Brands and agencies managing AI presence | $250/month | Prompt monitoring, audits, and agency workflows |
| Bluefish AI | Enterprise AI brand monitoring and influence | Custom | AI monitoring, optimization, and commerce |
| Semrush AI Toolkit | Existing Semrush customers | $99/month per domain, billed yearly | AI visibility alongside SEO data |
| Ahrefs Brand Radar | SEO-led AI visibility research | From $199/month for AI Visibility Index | Large prompt database and citation discovery |
| Conductor | Enterprise SEO and AEO teams | Custom / usage-based | AI search reporting, content workflows, and enterprise integration |
Prices are starting points, not equivalent packages. Prompt volume, engine coverage, update frequency, and additional features vary by plan.
The 10 Best AI Search Visibility and GEO Platforms in 2026
The best AI search visibility and GEO platforms in 2026 fall into three groups: standalone tools built to track how brands appear in AI search, GEO features added to established SEO platforms, and enterprise platforms that combine visibility monitoring with content and performance analysis.
The right choice depends on whether you need prompt-level tracking, competitor benchmarking, citation analysis, content recommendations, or broader enterprise reporting. This guide compares ten platforms across those capabilities, along with pricing, engine coverage, and the teams they are best suited for.
1. Profound
Best for dedicated AI visibility and AEO programs
Profound is one of the strongest options for companies treating AI search visibility as an ongoing marketing function. Its platform combines answer-engine insights, prompt tracking, competitive analysis, AI-sourced traffic attribution, and agents for content and marketing workflows.
Its published coverage includes ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, Microsoft Copilot, Grok, and DeepSeek, although the exact availability depends on the plan.
Pricing:
| Top 10 AI Search Visibility / GEO Platforms of 2026 | Price | Published highlights |
|---|---|---|
| Starter | $99/month, billed yearly | ChatGPT tracking, 50 prompts, 100 agent credits |
| Growth | $399/month, billed yearly | Three answer engines, 100 prompts, 400 agent credits |
| Enterprise | Custom | Up to nine answer engines, tailored prompt tracking, SSO/SAML, SOC 2 |
Profound's pricing page also lists integrations with platforms and infrastructure providers such as Google Analytics, WordPress, Cloudflare, AWS, and Vercel.
Why consider it: Teams that need a central system for measuring visibility and acting on the results.
Limitation: The lower plans have relatively small prompt allowances. Enterprise pricing is required for broader scale and advanced organizational requirements.
2. Peec AI
Best for prompt-level competitive intelligence
Peec AI is focused on understanding how brands perform across AI search prompts. Its positioning makes it particularly relevant to teams that want to investigate individual buyer questions, compare competitors, and understand which sources appear in AI-generated answers.
The useful distinction for buyers is the level of analysis. A high-level visibility score can show that performance changed. Prompt-level analysis helps investigate which question changed, which competitors appeared, and which sources were cited.
Pricing:
Peec AI's pricing and agency offerings should be checked directly before purchase because plan structures, usage limits, and available features can change. Its official website provides the current product and plan information.
Why consider it: Teams that want detailed competitive analysis around specific prompts and categories.
Limitation: Buyers should confirm the exact number of prompts, supported engines, update frequency, and export or API availability for their plan.
3. AthenaHQ
Best for broad model coverage and optimization recommendations
AthenaHQ combines AI visibility tracking with citation analysis, competitor insights, content recommendations, and reporting. Its appeal is the breadth of AI platforms it says it can monitor from one workspace.
The published Starter plan lists coverage across 11 models, including ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude, Copilot, Grok, DeepSeek, Meta AI, and Mistral. Additional models may be available on request.
Pricing:
| Plan | Price | Published highlights |
|---|---|---|
| Essential | Free | $25 free credit, 300 credits, core tracking and recommendations |
| Starter | $295/month | 3,600 credits, 11-model visibility, integrations |
| Enterprise | Custom | Additional scale and requirements |
API access and extra credits are listed as paid add-ons for Starter.
Why consider it: Teams that want broad AI model coverage and a combination of monitoring and recommendations.
Limitation: Credit-based pricing makes direct comparisons with prompt-based plans difficult. Buyers should estimate expected usage before choosing a tier.
4. Otterly.AI
Best for accessible AI visibility tracking
Otterly.AI is a practical entry point for teams that want to start monitoring AI search without committing to an enterprise platform. Its product focuses on prompt tracking, brand reports, visibility monitoring, and AI search analytics.
The published plans include daily tracking and four core engines: ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot. Google AI Mode, Gemini, and Claude are available as add-ons.
Pricing:
| Plan | Price | Search prompts |
|---|---|---|
| Lite | $29/month | 15 |
| Standard | $189/month | 100 |
| Premium | $489/month | 400 |
| Enterprise | Custom | Custom requirements |
Standard and Premium include API and MCP access, while additional prompt packages and engine add-ons are available at extra cost.
Why consider it: The low starting price makes it easier for a small team to establish a baseline and begin tracking.
Limitation: The Lite plan's 15-prompt allowance is restrictive for broad category research. The cost can increase when you add prompts or additional engines.
5. Goodie AI
Best for end-to-end AEO workflows
Goodie positions itself as a complete AEO platform covering research, monitoring, optimization, and revenue attribution. That makes it relevant to teams that want to connect AI visibility work to content and commercial outcomes.
Its approach is broader than simply checking whether a brand appears in an AI answer. The platform's positioning includes tracking performance across AI surfaces, identifying opportunities, optimizing content, and measuring impact.
Pricing:
| Plan | Price |
|---|---|
| Core | $399/month |
| Higher tiers | Custom / request a demo |
| Agency plans | Custom |
The official pricing page describes the Core plan as covering the major engines and the full closed-loop system, with tiers changing the scale of usage.
Why consider it: Marketing teams looking for a combined research, monitoring, optimization, and attribution workflow.
Limitation: The platform's broader positioning means buyers should clarify which capabilities are included at their chosen tier and how attribution is calculated.
6. Scrunch
Best for brands and agencies managing AI presence
Scrunch focuses on AI search optimization through prompt monitoring, site audits, and brand visibility management. Its pricing structure is relatively easy to understand, which helps teams estimate the initial cost of a program.
Pricing:
| Plan | Price | Published highlights |
|---|---|---|
| Core | $250/month | 125 prompts, five site audits/month, one brand workspace, five user licenses |
| Enterprise | Custom | Custom prompts, content delivery, complete audits, API, integrations, SSO |
Core supports ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilot. Enterprise expands coverage to nine AI platforms, including Gemini, Claude, Google AI Mode, Grok, and Meta AI. A seven-day Core trial is available.
Why consider it: Teams that need prompt tracking alongside site audits and structured brand management.
Limitation: Core's four-engine coverage may be insufficient for teams that need broader monitoring immediately.
7. Bluefish AI
Best for enterprise AI brand monitoring and influence
Bluefish AI approaches the market through AI monitoring, optimization, measurement, and commerce. Its platform is designed to help marketers understand how AI systems represent a brand and how that representation affects visibility and customer engagement.
The product's public positioning includes real-time monitoring of brand reputation and performance across AI-native experiences, alongside GEO measurement and AI optimization.
Pricing:
Bluefish AI does not publish a standard public price in the sources reviewed. Enterprise buyers should request a proposal and ask for a clear breakdown of monitored engines, prompt or usage limits, reporting, integrations, and implementation costs.
Why consider it: Companies that view AI visibility as part of a broader brand, reputation, and commerce strategy.
Limitation: Public pricing and detailed plan comparisons are limited, making it harder to evaluate against self-serve alternatives.
8. Semrush AI Toolkit
Best for teams already using Semrush
Semrush's AI Visibility Toolkit is a natural option for teams that already use its SEO and marketing platform. It brings AI visibility reporting, competitor research, prompt research, and AI readiness auditing into the broader Semrush environment.
The advantage is workflow continuity. An SEO lead can investigate organic performance, competitor data, and AI visibility without immediately introducing another standalone dashboard. If you are comparing the wider SEO ecosystem alongside AI visibility features, our guide to the best AI SEO tools provides a broader starting point.
Pricing:
| Plan | Price | Published highlights |
|---|---|---|
| AI Visibility Base | $99/month per domain, billed annually | 25 custom prompts, AI visibility reports, competitor analysis, prompt research, AI readiness site audit |
| Enterprise | Custom | Larger-scale tracking, multi-brand support, custom integrations, governance, and advanced workflows |
The Base plan lists mentions from ChatGPT, Google AI, Gemini, and Perplexity, with daily, weekly, and monthly data updates.
Why consider it: Existing Semrush customers who want to add AI visibility to their current SEO workflow.
Limitation: The entry plan's 25 custom prompts may be too narrow for a large non-branded prompt universe. Teams should also check whether the included coverage matches their audience's actual AI platforms.
9. Ahrefs Brand Radar
Best for SEO-led AI visibility research
Ahrefs Brand Radar is particularly interesting for teams that want to connect AI visibility research with search demand, content, and competitor data. Its AI Visibility Index analyzes a large database of search-backed prompts, while Custom Prompts lets users track questions that matter to their own business.
The product also includes AI citation discovery, competitor benchmarking, and AI analytics for traffic and bot activity.
Pricing:
| Product | Price | Published highlights |
|---|---|---|
| AI Visibility Index | From $199/month | Research brand visibility across a large prompt database |
| All-platform access | $699/month | Includes 2,500 custom prompt checks/month |
| Custom Prompts Basic | $50/month | 2,500 checks/month |
| Custom Prompts Growth | $100/month | 7,000 checks/month |
| Custom Prompts Scale | $250/month | 25,000 checks/month |
Ahrefs states that Brand Radar's AI Visibility Index covers more than 459 million monthly prompts across platforms including AI Overviews, AI Mode, Gemini, Perplexity, ChatGPT, and Copilot. Custom prompt tracking is available through Ahrefs paid plans and separate packages.
Why consider it: SEO teams that want AI visibility data connected to existing search research and citation discovery.
Limitation: The AI Visibility Index and Custom Prompts solve different problems. Buyers should decide whether they need broad market discovery, exact recurring prompts, or both.
10. Conductor
Best for enterprise SEO and AEO teams
Conductor brings AI search performance into a broader enterprise SEO and content platform. Its AI Search Performance offering focuses on visibility, mentions, citations, competitive intelligence, and turning insights into content and marketing actions.
The platform is built for organizations with multiple teams, websites, and reporting requirements. Its published capabilities include AI search reporting, website monitoring, content tools, Data API access, and MCP capabilities for custom workflows. Conductor also states that its platform has SOC 2 Type 2 security standards.
Pricing:
Conductor uses a value-based, usage-oriented pricing model for its AI search offering. Its broader platform pricing includes Essentials, Growth, and Enterprise plans, but AI Search Performance access is tied to AI Response Credits and the specific package selected.
Why consider it: Large organizations that want AI search data integrated with existing SEO, content, governance, and reporting workflows.
Limitation: Enterprise complexity and usage-based pricing can make it excessive for a small team seeking basic prompt tracking.
How to choose an AI search visibility platform
Start with the questions your team needs the tool to answer. If you want to monitor a fixed set of buyer prompts, prioritize custom prompt tracking, refresh frequency, and citation-level reporting. If you want to understand broader market visibility, look for a large prompt database, competitor analysis, and coverage across the AI engines your audience uses.
Pricing also deserves a closer look. A low starting price may come with tight prompt limits or fewer engines. Before choosing, estimate how many brands, prompts, engines, and users you need to support. Teams already using Semrush or Ahrefs may find it easier to add AI visibility to their existing workflow, while companies building a dedicated GEO program may prefer a specialized platform such as Profound or Peec AI.
The most useful tool is the one that helps you move from seeing a visibility problem to understanding its cause and deciding what to change. A dashboard full of mentions is less valuable if your team cannot identify the cited sources, compare competitors, or turn the findings into content and technical improvements.
FAQs
What is an AI search visibility platform?
An AI search visibility platform monitors how brands, products, and websites appear in AI-generated answers. Depending on the product, it can track mentions, citations, prompt-level visibility, competitor presence, and AI-sourced traffic across platforms such as ChatGPT, Perplexity, Gemini, and Google AI Overviews.
What is the difference between GEO and SEO tools?
SEO tools primarily measure search rankings, organic traffic, backlinks, and keyword performance. GEO tools measure how AI systems represent and cite brands and sources in generated answers. The two workflows overlap around content and search research, but they use different visibility signals.
Which AI visibility tool is best for a small business?
Otterly.AI is a practical starting point because its published Lite plan begins at $29/month. Semrush's AI Visibility Toolkit and Ahrefs Brand Radar are also worth considering if you already use those platforms. The best choice depends on your required prompt volume and engine coverage.
How much do GEO tools cost?
Public starting prices range from free tiers to several hundred dollars per month. Otterly.AI starts at $29/month, Profound at $99/month billed yearly, Scrunch at $250/month, AthenaHQ at $295/month, Goodie at $399/month, and Ahrefs Brand Radar AI Visibility Index from $199/month. Enterprise plans and additional prompt or engine usage can cost more.
Can AI search visibility tools guarantee that a brand will be cited?
No platform can guarantee that an AI engine will cite a brand for every query. AI responses vary by prompt, model, location, source availability, and other factors. Visibility tools help measure patterns and identify opportunities, but they do not control the final answer.
Our verdict
Profound is our strongest overall recommendation for a dedicated AI search visibility program, particularly for marketing teams that need monitoring, competitive insights, and a path from measurement to action. Its pricing and plan structure make it worth evaluating before committing, especially if you need broader engine coverage.
For teams with different starting points, Peec AI is worth a closer look for prompt-level analysis, Otterly.AI offers an accessible entry point, and Semrush AI Toolkit or Ahrefs Brand Radar make practical sense for organizations already invested in those SEO ecosystems. Teams building a broader search strategy can also review related SEO and AI marketing tools before expanding their GEO stack.
The main buying decision is simple: choose the platform that measures the AI questions your customers actually ask, exposes enough evidence to act on the results, and fits your expected monitoring volume. A larger feature list alone does not make a GEO platform more useful.
