About Clay
What is Clay?
Founded to simplify growth for companies of all sizes, Clay supports teams by combining rich external data, AI-driven research, and workflow automation in one platform. According to its About page, Clay “helps teams get the best data foundation possible to reach their best-fit customers” and brings together 1st-party, intent and 3rd-party data in one place so a small team can run campaigns previously needing whole GTM stacks. :contentReference[oaicite:1]{index=1} The FAQ explains that Clay “combines 75+ data enrichment tools into one marketplace” and enables AI research and automated outreach. :contentReference[oaicite:2]{index=2} With integrations into major CRMs, and the ability to build custom workflows, it enables lead sourcing, enrichment, messaging and campaign execution within one environment. :contentReference[oaicite:3]{index=3}
How to Use Clay
Key Features of Clay
Access and combine over 100 external enrichment sources (contacts, companies, firmographics, technographics) in one workflow to improve data coverage and quality. :contentReference[oaicite:4]{index=4}
Use AI to scrape websites, PDFs and other sources to research leads, summarise company info, build talking points and draft personalised outreach messages. :contentReference[oaicite:5]{index=5}
Design logic-based workflows that take enriched leads, trigger outreach campaigns, follow-ups and sync results back into your CRM for execution and tracking. :contentReference[oaicite:6]{index=6}
Seamlessly integrate with CRMs like Salesforce, HubSpot, and email/sequence tools; keep your data updated, push enrichment and outreach into existing workflows. :contentReference[oaicite:9]{index=9}
Build no-code or low-code workflows with conditions, formulas and data operations inside a spreadsheet-style interface to scale campaigns and operations. :contentReference[oaicite:10]{index=10}
By combining many data sources and using a waterfall enrichment model, Clay claims significantly higher coverage (e.g., tripled vs some competitors) and lower cost per record. :contentReference[oaicite:11]{index=11}
