ZoomInfo Sales

ZoomInfo Sales—part of the broader ZoomInfo platform from ZoomInfo Technologies Inc.—serves as a modern go-to-market (GTM) system combining depth of business data, contact intelligence, intent signals and robust integrations with CRM and sales engagement tools. According to its 2024 annual report, the company’s core paid products include ZoomInfo Sales, Marketing, Operations and Talent, and it supports more than 35,000 companies globally. Users can build targeted lists, enrich CRM records with up-to-date direct dials and emails, prioritise accounts showing buying intent, and automate enrichment and outreach workflows. The platform integrates with major CRMs like Salesforce, HubSpot and Microsoft Dynamics, and supports marketing automation and sales engagement systems. While the platform is praised for its extensive data and targeting capabilities (rated ~4.5/5 by thousands of users on platforms like G2), some users raise concerns about cost, data accuracy and contract terms.