About ZoomInfo Sales
What is ZoomInfo Sales?
ZoomInfo Sales—part of the broader ZoomInfo platform from ZoomInfo Technologies Inc.—serves as a modern go-to-market (GTM) system combining depth of business data, contact intelligence, intent signals and robust integrations with CRM and sales engagement tools. According to its 2024 annual report, the company’s core paid products include ZoomInfo Sales, Marketing, Operations and Talent, and it supports more than 35,000 companies globally. Users can build targeted lists, enrich CRM records with up-to-date direct dials and emails, prioritise accounts showing buying intent, and automate enrichment and outreach workflows. The platform integrates with major CRMs like Salesforce, HubSpot and Microsoft Dynamics, and supports marketing automation and sales engagement systems. While the platform is praised for its extensive data and targeting capabilities (rated ~4.5/5 by thousands of users on platforms like G2), some users raise concerns about cost, data accuracy and contract terms.
Key Features of ZoomInfo Sales
Access millions of company profiles and decision-maker contacts (emails, direct dials, job titles, technographics) for prospecting and outreach.
Track firms that are actively researching or showing interest in your offerings using intent data and ‘scoops’ to prioritise outreach.
Use 60+ filters (industry, technology used, size, revenue, location) and keywords to build highly-targeted lead lists.
Seamlessly integrate with major CRMs (Salesforce, HubSpot, Microsoft Dynamics) and marketing automation tools for lead-enrichment and workflow automation.
Automatically enrich existing records, trigger workflows and feed fresh data into sales processes for increased efficiency and pipeline growth.
Offers a free ‘Community’ or ‘Lite’ version to trial basic contact-data features, with paid tiers scaling by functionality, users and record volume.