Sales teams are dealing with a completely different environment in 2025 than they were just a few years ago. There is more competition, longer cycles, and more digital buyers. AI-powered sales tools can help with that.
The "must-have" players in the discussion of revenue intelligence platform comparisons are platforms such as Gong vs People.ai vs Clari. Each tool promises to increase sales productivity, increase pipeline accuracy, and drive revenue predictability for businesses.
The problem is that their features barely overlap, making it difficult to decide. Do you require Clari's forecasting engine, People.ai's activity capture, or Gong's conversation intelligence? Let's dissect it.
Table of Contents
Quick Summary: Gong vs People.ai vs Clari Core Comparison
Gong is ideal for mid-market teams and SMBs who want to increase representative productivity, call analysis, and sales coaching.
People.ai is a favorite among mid-to-large businesses with intricate buyer committees because of its robust CRM activity capture and sales productivity tools.
With a strong emphasis on predictability and pipeline accuracy, Clari acts as a revenue forecasting powerhouse designed for enterprise-level revenue operations.
Platform Breakdown: Gong vs People.ai vs Clari
Gong: Converting Discussions into Income
Gong's ability to combine revenue and conversation intelligence is its main advantage. In addition to tracking competitor mentions, objections, and buyer engagement, it records and analyzes calls across Zoom, Teams, and phone systems and provides coaching insights that managers can utilize to mimic the actions of high-achieving employees. In order to provide sales leaders with more useful information, Gong has also ventured into deal intelligence and pipeline visibility. SMBs and growth-stage businesses that seek rapid adoption and a definite return on investment from coaching are the best candidates.
People.ai: Automating Activity and Sales Productivity
Productivity tracking and CRM automation are People.ai's main advantages. It maps buying committees, automatically enters email, meeting, and call data into CRM, and makes sure representatives interact with a variety of stakeholders. The platform uses AI to identify accounts that are at risk because of low engagement and offers productivity dashboards that display where representatives spend their time. Businesses with intricate deal cycles choose People.ai for clean CRM data and productivity optimization.
Clari: Forecasting with Revenue Operations in Mind
Revenue forecasting and pipeline visibility are Clari's strong points. Big businesses that need accurate forecasting and steady revenue operations rely on Clari hub, and deal outcomes are predicted by its AI-powered forecasting models. Clari also offers executive-level dashboards with forecast confidence scores and allows scenario planning to test various growth paths. It works best for big businesses that need accurate forecasting and steady revenue operations.
Gong vs People.ai vs Clari: Pricing Models and Costs
Pricing is one of the most frequently asked questions in any AI sales tools comparison. Gong pricing in 2025 is more flexible, with SMB-friendly entry points and scalable tiers, making it one of the most accessible tools for smaller teams. People.ai pricing typically falls into the mid-to-high range, reflecting its enterprise positioning and deep integrations. Clari pricing is premium, designed for enterprise adoption with extensive customization.
For startups and SMBs, Gong usually offers the best entry price. For large enterprises with RevOps maturity, Clari or People.ai may justify the higher cost.
Implementation and Usability: Gong vs People.ai vs Clari
Adoption can be made or broken by implementation. Since sales representatives like to replay and learn from their own calls, Teams adopt Gong quickly because sales reps replay and learn from their own calls. There is minimal technical overhead and a simple CRM integration process. Because People.ai relies on buyer mapping and CRM automation, which can be more time-consuming to set up, it needs a more robust RevOps foundation. Although it can be more difficult to implement, Clari has great power once it is in place. Organizations with well-established RevOps and data teams are the best candidates.
Gong wins if adoption ease is the most important factor. People.ai and Clari pay off in the long run if your business can devote the necessary time and resources.
Unified Features vs Tool Fragmentation
Whether to use multiple specialized tools or a single all-in-one platform is a major point of contention in the comparison of revenue intelligence platforms. Although Gong is not yet a complete RevOps hub, it has branched out into revenue intelligence in addition to call intelligence. Although it doesn't lead in forecasting, People.ai connects CRM activity capture and sales productivity. By coordinating forecasting across several departments, Clari is the closest thing to a true revenue operations hub.
Clari is the greatest choice for companies looking for a single RevOps solution. Gong and People.ai work well together for people who value specialized excellence.
Impact on Forecast Accuracy and Deal Velocity
The platforms most obviously diverge here. By spotting risk indicators in calls and assisting representatives in taking quicker action, Gong increases deal velocity. Deal slippage is decreased by People.ai's increased productivity and multi-threading capabilities. By increasing forecast accuracy and providing executives with trustworthy quarter-end projections, Clari excels.
The question to ask is simple: do you need speed, productivity, or forecast accuracy most?
User Feedback on Gong vs People.ai vs Clari
Gong is commended for its manager-friendly insights and capacity for self-coaching. Although some users complain that it lacks Clari's depth of forecasting, sales representatives frequently find it engaging and simple to use. Although adoption can be difficult in the absence of a robust RevOps function, People.ai users point to the platform's CRM hygiene and precise account mapping as game changers. Executives and CROs rely on Clari's forecast accuracy, but users admit that more onboarding and training are needed to fully realize the benefits.
Feature-by-Feature Comparison: Gong vs People.ai vs Clari
| Feature | Gong | People.ai | Clari |
|---|---|---|---|
| Core Strength | Conversation Intelligence | Activity Capture & Productivity | Forecasting & RevOps Alignment |
| Best For | SMBs & Mid-Market | Mid-Market & Enterprise | Enterprise |
| AI Capabilities | Call insights & deal signals | Engagement & productivity AI | Predictive forecasting |
| CRM Integrations | Salesforce, HubSpot, Outreach | Salesforce-centric | Salesforce + ecosystem |
| Ease of Use | High | Medium | Medium-Low |
| Pricing Accessibility | Flexible | Mid-to-high | Premium |
Gong vs People.ai vs Clari: Benefits and Drawbacks
Gong
- Rep-friendly and simple to adopt and high conversational intelligence.
- Less detailed forecasting than Clari.
People.ai
- It does away with manual CRM updates and robust for intricate business transactions.
- For full value, RevOps maturity is required.
Clari
- The accuracy of the forecasts is unparalleled and serves as a comprehensive RevOps center for businesses.
- Increased expense and complexity of implementation.
FAQ Section
Which is better for SMBs: Gong vs People.ai vs Clari?
SMBs typically lean toward Gong for ease of use and flexible pricing. People.ai is a better fit for enterprises with complex CRM needs.
Is Clari worth it in 2025?
For enterprises that rely on forecasting accuracy, Clari is worth the investment. For smaller organizations, it may be more than what is needed.
Do these tools integrate with Salesforce?
Yes. All three integrate with Salesforce. People.ai and Clari are Salesforce-first platforms, while Gong integrates more broadly across multiple CRMs and sales engagement tools.
Which is better: Gong or Clari?
Gong excels in rep-level coaching and conversations, while Clari is stronger in forecasting and executive-level insights.
Can Gong, People.ai, and Clari work together?
Yes, some enterprises combine them using Gong for conversations, People.ai for CRM activity capture, and Clari for forecasting.
Conclusion: Choosing the Right Tool in 2025
There isn't a winner that applies to Gong vs. People.ai vs. Clari. For startups and SMBs in need of call analysis, coaching, and quick adoption, Gong is the best option. For mid-market businesses where productivity and CRM automation are top concerns, People.ai is a good choice. And for big businesses that require precise forecasting and revenue operations alignment, Clari is the platform of choice.
Artificial intelligence is not the only use case for these tools. They aim to give sales teams predictability, accountability, and clarity in a market that is prone to volatility. Asking yourself what your company most needs cleaner CRM data, more accurate forecasting, or sharper coaching is crucial. Your response will direct you to the appropriate platform.
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